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Tell us what you need

What is the exact name you would like in your logo?

Market Value Pricing (MVP)

What is your industry?


What are the top 3 things you would like to communicate through your logo?

1. Positive and professional.
2. Believable. This isn't a gimmick.
3. Comforting. Reassuring.

What logo styles do you like (image + text, image only, text only, etc.)

I need a type treatment (Market Value Pricing) + an icon image (MVP).
"Market Value Pricing" will always be used -- with or without the icon. "MVP" and / or the icon will never be used by itself, it will always have the type treatment or "Market Value Pricing" typeset with it.
Bonus points if your design legible in a circle (like on a button).

Do you have any other info or links you want to share?

This is for a new car dealer who is changing their sales culture. They are moving to a one price, posted on the vehicle program. No negotiating. Easier transactions. The prices will fluctuate, and change daily based on the market value of that car, i.e.: Market Value Pricing.
Forget everything you think you know about car dealer style / stereotypes. This can't look like it came off a used car lot.
-- Avoid ANYTHING gimmicky.
-- Avoid any visual reference to the sports MVP (most valuable player), i.e.: stars.
-- The client's business color is blue (PMS 72) and white. But I would avoid red, white and blue color schemes because they're too gimmicky/sportsy.
-- Think of this like it's the logo for a bank or a quick service restaurant (Applebees or Panera). It can be fun and whimsical, but it can't be gimmicky.
-- This design will be used on everything imaginable, and needs to be workable for any media imaginable... round buttons, billboards, video, flags, stickers, embroidery, business cards, print, email, digital, office name plates, etc.



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