• Award$200
  • Entries64
  • Creatives30

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Business Info

Business Name

PRESS IT

What is the exact name you would like in your logo?

PRESS IT- Bistrot and Automat

Target Audience

What is your industry?

Fast Casual Cafe and Bar

Describe the target audience for your logo

Core Market= Females 25-45

Wide Market= Business Professionals

We anticipate 70% of the sales will be done between 11-6pm. Establishment not open for dinner but it is open for breakfast. Breakfast Service begins at 6:30 am. Locations will be possibly in quick serve hotels, bottom floor of office buildings, and potentially in airports.

What are the top 3 things you would like to communicate through your logo?

Quick luxury, european flare, euro version of a starbucks that also serves alcohol. Press it involves the action associated with pressing coffee, pressing grapes for wines, and panini presses for sandwiches, quesedillas, etc..

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

I would ideally like a logo that has the words "press it" in the center, (perhaps tilted) and then the words Automat and Bistrot in a circle around the top and bottom- kind of like a branding iron.

What colors do you want to see in your logo?

open to all colors- either way I will need a full color and a black and white version of the logo.

What colors do you NOT want to see in your logo?

none

Where will your logo be used (print, website, etc.)?

website, sign (all brand packaging)- can be blade sign or box sign that is back lit, can also potential be neon.

Do you have other info or links you want to share?

no

Materials

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