• Award$400
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Creative Brief

Who are you?

Acacia Blue Asset Management is a new boutique private wealth management firm based in Beverly Hills, CA that will cater to high net worth individuals and families. Wealth preservation is our primary mandate. Basically we invest money in stocks and bonds so that our wealthy clients can stay that way.

What do you need?

We are looking for a clean logo that incorporates the acacia tree silhouette and the color blue. It should convey simplicity, reliability, growth and integrity.

Text: It could include the firm name Acacia Blue or Acacia Blue Asset Management could be part of the logo but is not required. The logo will be used for a website, firm stationery and business cards.

One idea is for the acacia tree to be a light blue such that it would be in the background of the business card with contact information superimposed on top.

Color: It should be light blue (#2A5DB0) but could also incorporate a deeper navy blue, perhaps some kind of gradation from one shade to the other or the firm name in a darker blue. Per the attached examples, the tree might be a darker blue superimposed on a lighter blue background.

Who Is Your Audience?

Our audience includes wealthy individuals (entrepreneurs and executives), investors (hedge fund managers, private equity, venture capitalists) and intermediaries (attorneys, accountants and investment bankers) who could refer potential clients.

Requirements

We Like These Examples

Oaktree Capital: http://www.oaktreecapital.com/
Sequoia Capital: http://www.sequoiacap.com/us
The Blue Oak Group: http://blueoakllc.com/new/blueoak/defaul...
Goldman Sachs
Morgan Stanley

We Absolutely Must Have

The logo must have an acacia tree and the color blue, with light blue suggested(#2A5DB0). It can include the firm name: "Acacia Blue Asset Management" or just "Acacia Blue."

Materials

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