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LET ME TELL YOU ABOUT US:

We are launching a new accessory website for all Android smartphones. The store will go under the name SMARTDROID - our aim is to create the de-facto destination store for all Android phone owners.

HERE IS WHAT WE NEED:

We need a new logo and symbol that will identify us as the de-facto destination website for all things related to the Android phones.

The logo must reference the Android branding guidelines in some way - this can be subtle or very obvious. We want to be clearly associated with the Android operating system.

Android branding guidelines: http://www.android.com/branding.html

OUR TARGET AUDIENCE IS:

73% of the Android audience is Male which is high compared to iphone and Blackberry which are split pretty evenly.

The power-user is excited about the openness of the Android platform and consider it to be a cool phone - considerably more hardcore than the iphone and much more powerful than the BlackBerry.

In a recent Droid commercial the differentiation is made clear by the voice-over as a set of iphone-like phones with elaborate cases as crushed:

...swap semi-functional, giggling, bratty vanity for a bare-knuckled bucket of does...

WE LIKE THESE EXAMPLES:

To start with here is the Android interface which we really like and will be taking cues from in the website redesign:

http://www.itechnews.net/wp-content/uplo...

http://skattertech.com/media/2009/11/ver...

Below is a selection of Android phones and their websites. There are many different phones running Android (see http://www.androphones.com/all-android-p... it will be important to have an identity for SmartDroid that works well representing all of them.

http://phones.verizonwireless.com/motoro...

The home of the Droid - very HAL2000 inspired, very male oriented.

http://www.google.com/phone

The home of Nexus One - Googles style is to not alienate anyone.

http://www.lge.com/us/mobile-phones/LG-G...

The new LG Android powered phone - also decides to put emphasis on Power and Versatility

http://www.htc.com/us/#/?slide=0

HTC decides to show the smartphone as an integral part of your life through a clever play with the word You.

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

A logo where the words SmartDroid are clearly visible. You can use all caps, all lower-case or a mix. Our preference is capital S and capital D.

The logo ideally needs to come accompanied with a symbol/icon. Were interested in having our own version of the Droid - the little robot used in the Android OS. Wed like our Droid to be versatile so that we can use it elsewhere on the site for different purposes. Be aware that due to copyright issues our Droid can not be identical to the Android Droid.

We have supplied a color scheme we will use on the website - the colors are a representation of what the website will look like so the logo needs to fit into that environment, but it is not necessary for it to incorporate all the colors. If you have suggestions on additional colors or amendments to the color scheme we have provided please include these in your submission.

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