LET ME TELL YOU ABOUT US:
Limber, Nimble, & Spry, LLC is a new Yoga and Meditation studio that specializes in personalized and tailored classes. Our tagline is "Yoga and meditation that fits your life that fits you." We offer personalized and tailored classes for individuals, couples, and small groups. When someone takes classes with a Limber, Nimble, and Spry teacher you will walk away with a toolbox of techniques tailored to your needs.
While we've been around on an informal basis, teaching a small number of students, for almost two years but it is time to grow. The business is launching officially at the end of October. I'm the founder of the company but we have several teachers providing services.
The logo will be really important to branding the business and will get a lot of visibility. This is a new business but I have big plans. I'd love to offer more for the project but can't right now. However, I'm open to working with the artist after this project. I have other things down the road I will need once the business starts making money. (Think customized manuals, promotion design etc...).
We don't want to be just another yoga studio. I believe yoga and meditation works and I want to bring it to as many people as possible. Think big... be big.
HERE IS WHAT WE NEED:
I need an original logo that will become the symbol of Limber, Nimble, & Spry. The logo will be used on our website, business cards, signage, stationary, and all promotional materials. It needs to be well-designed and easy to read. The logo should be sophisticated, elegant, and comfortable. It needs to speak to businesses, individuals, and those that know nothing about yoga. The name is important but the logo will reinforce the brand. Think Nike or Coke. Font and design can be incorporated. Dont be afraid to play around Ill give you feedback.
OUR TARGET AUDIENCE IS:
Everyone. More specifically those that either need some help to start a yoga practice, cant swing group classes, or just need some personalized attention. Our audience is sophisticated and includes a lot of people with influence and education. Many of our students are individuals, couples and businesses - most are professionals. Men and women both come to us for guidance in yoga and meditation. The majority of our clients are looking to have a customized experience. They are working on something specific like anxiety, back pain, trying to get pregnant, reducing stress. Our teachers are experts and our customers are expecting a professional experience from top to bottom.
WE LIKE THESE DESIGNS:
I like designs that are easy to interpret and read. I want to remember the logo but not think too hard about it. Im really looking for some good, smart design.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
The design needs to be accessible. It needs to be comfortable and easy to recognize. It cant be too complicated to read, especially because our name is hard for some people to say. I would consider a word mark.
I do not want: the Om symbol, chakras, anything too ethereal or new agey, or people in difficult/impossible poses. Though invoking the colors of the chakras would be ok. The logo should not use stock images that are widely available.
This logo will become the symbol of the business. It needs to look good in color, grayscale, and black and white. I like sage green but am open to almost anything. Pink should not be the main color.
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