LET ME TELL YOU ABOUT US:
The Near Westside Community on the Move is a neighborhood organization in Syracuse New York. It was created to establish a community voice for the residents this urban, struggling neighborhood is the current focus of a great deal of planned economic development and the residents are banding together to insure they have a say in the future of their own community. They meet monthly to discuss issues, concerns, assets as well as have peer learning sessions and receive information from agencies operating nearby. The residents of this community are diverse and include a significant Latino population. The goal is to develop a sustainable resident association with access to the resources needed to accomplish neighborhood goals and systemic change.
HERE IS WHAT WE NEED:
The residents have asked us (a Foundation that supports their efforts)to facilitate a search for a logo - the logo would be used on t-shirts, printed materials, banners. It needs to not only help identify the mission of this group, but also serve as an easily recognizable image that these residents can rally around.
This is important: The Gifford Foundation is facilitating this logo search but believes that it is the communitys right to choose their own logo. Thus our staff will respond and provide suggestions to the designers, but our goal would be to come up with three final logo possibilities to present to the Community on the Move at the March 25 meeting. The final choice would be made that night.
OUR TARGET AUDIENCE IS:
Our target audience is two-pronged: the residents of this neighborhood who want to feel pride in their community and a sense of identification of their needs, and the community outside the Near Westside - University, city, businesses, etc. - who will also hopefully see the logo and understand the importance of respecting the residents wishes as they determine their own destiny and do not have it determined for them.
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
The words "Near Westside" should not be minimized. The residents, when selecting the name, articulated again and again their need to be proud of their neighborhood as distinct from other areas, especially the Westside of Syracuse which is economically and demographically a different part of town.
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