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Tell us what you need

What is the exact name you would like in your logo?

"Canadian Tourism Awards" (and the French equivalent, "Grands prix du tourisme canadien")

What are the top 3 things you would like to communicate through your logo?

1) The diversity of Canada and the Canadian tourism industry - It encompasses all kinds of businesses and all kinds of destinations and all kinds of travel experiences. From urban to rural, small businesses to large corporations, from transportation to accommodation to attractions to restaurants and tour companies and more.

The challenge is that it can't be too specific: A plane for example, would exclude car/rail/bus travel - we need it to reflect the diversity of the industry.

2) Needs to be truly Canadian, but not overly stereotypical. Palm trees and pina coladas aren't very Canadian. On the other hand, we're much more than just igloos and moose.

Ideally, the logo would be bilingual (English and French) or we could also work with an English version and a French version where the only difference is the language of the title.

3) Elegance + honor

What logo styles do you like (image + text, image only, text only, etc.)

Mix of logo and text, modern font (probably a sans serif font).

Do you have any other info or links you want to share?

The Canadian Tourism Awards are presented annually by the Tourism Industry Association of Canada (TIAC) to recognize those people, places, organizations and events that have gone above and beyond to offer superior tourism experiences to travelers in Canada.

Since its inception in 2003, this gala evening has become a highlight of The Tourism Congress, TIACs annual convention. The Canadian Tourism Awards have also become the standard of excellence for businesses and organizations in the travel industry, showcasing the nations best tourism products, services and experiences.



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