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LET ME TELL YOU ABOUT US:

We are providing a Software as a Service platform called the Connected Community.

The Connected Community is a service that enables construction businesses to manage and share information via their own unique Web site. Ideal for organization and project management, the Trimble Connected Community introduces communication and collaboration capabilities to significantly increase efficiency and productivity.

Each site created in the community can be quickly put together by regular people using these components:

Blogs

Create dated entries detailing any subject you choose. Entries are archived into monthly blocks of information.

Calendars

Create one or more Community calendarfor individuals, types of activities, projects, or corporate requirementsto record accidents and incidents, equipment rental, lost production, staff availability or absences, plus project activities and milestones. Calendars can be aggregated into a single calendar for easy reference.

File Management

Store a diverse range of information in one place. Rapid access to data eliminates travel time, fuel costs and associated downtime, and ensures that all crews and machines use the latest information. Field crews can transfer data quickly and easily on completion of any task, allowing follow-on actions to be executed quickly.

Forums

Use Community forums for discussion and collaboration with questions, information, comments, and polls. Forums are useful for logging and sharing site activities such as base setups, site calibrations, and stage completions; sharing and tracking RFIs with engineers; and remedial actions required.

Quicknotes

Create Web pages containing simple content such as contact information, links to frequently used tools such as time sheets, or simple reminders for items to carry out.

RSS Feeds

Display RSS news feeds from other Web locations. Receive up-to-date world news, or information about products and services you use.

Web Frames

Resources you use from other Web sites can be combined on your Community site for easy access by members. For example, host a site that allows you to upgrade firmware, change radio channels or networks, and reconfigure the operational settings of a receiver. Field crews working on other sites within range of the base station can use the same receiver for their project measurement and stakeout.

Wikis

Create sophisticated Web pages for sharing information. Wikis can contain text, pictures, tables, links, and/or flash video, and can be edited in real time by allowed members.

GeoPicture Viewer

Use photographsfor example, from a permanently installed webcamto show work progress, verify reports, and communicate hard-to-explain information such as unique site features and problems to be remedied. Images collected from devices with location GPS capability are geotagged, dated, and timed then placed in the correct geographic location on a Google map backdrop. (Images without geotags can be placed manually.) Position and orientation indicators show exact location on site. Members can filter visible images by date and time range.

HERE IS WHAT WE NEED:

We need a logo for our Connected Community brand product line. This logo will be featured prominantely on our web site and within our web application. We will reduce it in size and use it as a "favicon" for our pages.

We will also repurpose it for use with other products within the Connected Community product line. For instance, we have a custom camera that can be installed at a job site. We might take the logo produced, put an image of a camera in the corner, and use that as the logo for that product. We also have a mobile application that runs on the BlackBerry that transmits GPS location back to our service -- we would take the logo, reduce it in size, put a globe in the corner and use that as the logo.

We will also use the logo in print pieces like datasheets, manuals, etc...

OUR TARGET AUDIENCE IS:

We target these industries:

Survey

Construction

Agriculture

And these people within those industries:

Owners

Project Managers

Surveyors

Architects

Engineers

We also target these people on the fringes:

Government Regulators

Financiers

We have customers across the world.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

We want an abstract design -- putting the text "Connected Community" or "My Connected Site" in it is a no-no.

We have to be careful not to create a logo that is too industry specific. If it includes residential houses, then that alienates our customers who do heavy highway construction. If it is too construction centric, then that alienates the agricultural guys.

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