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Tell us what you need

What is the exact name you would like in your logo?

Hop

What is your industry?

Financial Services

What are the top 3 things you would like to communicate through your logo?

1. The word 'Hop'

2. Some dynamism or movement ('hopping') in or around the word 'Hop'

3. A logo that is 80 percent serious (ex. Times font) and 20 percent fun (ex. sense of movement or hopping in letters or a letter).

What logo styles do you like (image + text, image only, text only, etc.)

This is mostly a text logo (of the word 'Hop'), but as noted there should be a sense of motion, hopping or jumping in some or all of the letters. There could even be something like a dollar sign ($) or a bunny hopping into, around, or over the word 'Hop'.

The layout should mostly fit inside a square or a circle. In other words, we are not looking for a horizontal or vertical logo.

The logo (three-letter word 'Hop') should be able to stand by itself. However, it's a bonus if the logo can be appended smoothly to other 'words' (sites) in our network. That is, we'd like to have the ability to smoothly create words like this :

MoneyHop
SocialSecurityHop
TaxHop

In this case, the font will be a classic serif font like Times.

When we use the EPS file (with the letters 'Hop') from the winning designer, we should be able to 'merge' in simple text like 'Money' into the logo. You can provide a sample of this merging (ex. MoneyHop), but the single winning design we are looking for is simply some representation of the word 'Hop'.

As far as the casing of the letters in 'Hop' we're open to designs that are all caps, all lower case, or even something off beat like 'HoP'. However, we're now biased to 'Hop'.

Colors of letters should probably be black. However, the color of any moving letters could be a non-black color. If you use another image (ex. dollar sign or bunny) it could be any color.

I've attached a few sketches of the direction we'd like to see for the logo. However, I'm not much of a designer. I would definitely encourage submitters to submit their own unique designs. I have been in logo designs before, and the best logos are often those that I never imagined.

Do you have any other info or links you want to share?

We provide personal finance information to United States-based people of all ages and all backgrounds.

We have a network of websites. Three representative sites are :

http://calculators.MoneyHop.com

http://SocialSecurityHop.com

http://TaxHop.com

The "lead" site is MoneyHop.com. All sites have a suffix of 'Hop', and we would like the logo to be some representation of the word 'Hop'.

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