LET ME TELL YOU ABOUT US:

We are Mobile Coffee company that is starting up operations of its first coffee cart in Chile. We will sell excellent quality coffee together with tea, hot chocolate and bakery at office buildings, universities, shopping centers and in general, crowded urban areas. Our coffee carts are unique and especial. We combine a 3 wheel vehicle adapted with a fabulous expresso machine & grinder. This gives a very nice & different image that steels looks and positions us with a friendly, positive, original new way of selling coffee.

HERE IS WHAT WE NEED:

We need a NAME and a LOGO that can be used on the coffee cart.

As names, we are thinking of:

Alt 1) Caf Ape (in spanish it is pronounced differently & is not related with monkey meaning). The model of the cart is Piaggio APE.

Alt 2) Coffee Brake (making a relation with the car brake) but we are not convinced and are fully open for branding ideas. If no suggestion, then possible to go for any of above 2 alternatives in order to create the logo.

OUR TARGET AUDIENCE IS:

Young and adult men & females that appreciate a good coffee, that are searching for a relaxing moment, good taste, good aroma, a especial sensation maybe 5 minutes of evasion Shoppersat a shopping mall, Office workers that are having a cigarette break or coming back for lunch, or on the way to the office. University students that are on a break or on the way to a class, tourists, etc.

WE LIKE THESE EXAMPLES:

Simple, friendly, modern but that gives image of quality. We want to create branding for the future, so not necessary to name in alussion to the fact that this is a mobile unit.

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

Has to look perfect on a black background. Reason for this is that the coffee cart is black