LET ME TELL YOU ABOUT US:
CashCredit is a company that focuses on providing unsecured loans for individuals CashCredit Family(micro consumer loans) and small businesses CashCredit Business(micro business loans). Our company is small, just getting started and will initially operate only the country of Bulgaria. Our future clients are part of the un-banked segment of the population and often live with means below the average for the country. The loans extended to individuals are the so-called home collected loans where the agent services the client directly in their home and meets with him/her weekly to collect the payments. The small businesses to which we will lend are mostly entrepreneurs who own family businesses with 1-5 employees in many different sectors of the economy the typical owner has a small store, restaurant or crafts shop.
HERE IS WHAT WE NEED:
We need a corporate logo which we will use on all correspondence and will become part of our corporate identity. The logo will be used on our website, on all advertisements, our stationaries, business cards etc everywhere our name appears.
OUR TARGET AUDIENCE IS:
As described in the first section, our target audience are the customers in the low to mid economic levels of society. The typical borrower/user of this type of loans (whether they are personal consumer loans or micro business loans) is in working age (18-50) and in 60-80% of the time is of female gender. The people that use this type of loans often do not have access to the ordinary means of financing such as banks or bank loans. The majority of clients like the doorstep customer service and feel that the money helps them get through a tough period or to grow their small business.
WE LIKE THESE DESIGNS:
We like design that include some form of people (human contact) in them including some warm colors (can be only one or two) We would like to stress the idea that we are helping our clients when most other lenders wouldnt. We would also like to stress the fact that we provide PERSONAL finance tailored to the needs of the individual client. Our agents and credit consultants visit their clients on a weekly basis and get to know them very well often establishing a personal bond that is not common for other lenders. Some of the logos of other firms doing the same business can be found at:
www.ipfin.co.uk (UK lender operating in Central and Eastern Europe originator of home collected loans)
www.bnpparibas-pf.bg/ (biggest Bulgarian lender now owned by the French BNP Paribas)
The last 3 examples are of our main competitors in Bulgaria. We like the logo of ipfin and dont particularly like the logo of the last 3. We would like to have a distinctly different logo from them yet one represents our cause well.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
We would like to have CashCredit (in the first line) and then either Family (for the personal loans) or Business (for the micro lending loans) on the second line directly below it. As mentioned previously we would like to have some representation of human contact something that shows amicable / friendly service. Also would like to include some warm colors maybe one dark color (grey or black) and a warm one. However we are open to ideas that you may think will better express our business and connect with potential customers so let your creativity guide you.
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