LET ME TELL YOU ABOUT US:
BroBible.com is the ultimate online destination for 'bros' - 18-34 year old guys who are socially active, upwardly mobile, ambitious and entrepreneurial. Bros want to be in the know on all the latest trends; whether gear, threads, social spots, or slang. Bros hate missing out and work hard to stay in the scene and ahead of the pack.
BroBible is the ultimate online destination for bros, offering them a place to get entertained, keep up with the latest news & trends, get advice, share their exploits, and relish in the glory of being a guy.
BroBible has a diverse team of writers covering topics on lifestyle, girls, college, sports, music, movies, and beyond. The site publishes 10-15 original posts per day and hosts the Brommunity, where readers can share their own stories, links and opinions
BroBible launched in February 2009 as a men's lifestyle and entertainment blog and has since experienced substantial growth. The company's activities are now spreading offline into live events, print and video/tv. In March 2010, the company will unveil its new website, but has yet to settle on a new logo and brand identity that will take the company to the next level.
HERE IS WHAT WE NEED:
We are looking for a new logo and brand identity that will lead the company to the next level.
Our new logo should be strong and memorable - something antiquated that gives off the aura of authority, masculinity and exclusivity.
The logo mark should be able to stand alone on its own and be complemented by the name BroBible and tag line "Every Bro Has a Story."
The logo should be versatile and usable across web, print, tv/video, merchandise, etc.
We are providing a sneak peak screenshot of the redesigned site with the logo placement. The logo should fit the blue space, but please keep in mind that it should be versatile - usable on web, print, tv/video, merchandise, etc.
OUR TARGET AUDIENCE IS:
18-34 year old guys who are socially active, upwardly mobile, ambitious and entrepreneurial. Bros want to be in the know on all the latest trends; whether gear, threads, social spots, or slang. Bros hate missing out and work hard to stay in the scene and ahead of the pack.
Youll find bros at the concert, in the fraternity house, on the sports fields, in the gym, and at the bar. Youll know a bro when you see one.
WE LIKE THESE EXAMPLES:
http://www.izze.com/ (feel, simplicity, versatility)
http://www.crowdspring.com/project/15848... (simplicity, strength)
http://logofaves.com/2009/01/flipside/ (creativity, versatility)
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
The primary color in the logo should be #0D54E4
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