LET ME TELL YOU ABOUT US:
It is a Medical Center that hosts multiple services: Lab, X-Rays, Pharmacy and Medical Consultations. It will also offer online options for online pharmacy and basic consultations.
The name is "Policlinica Madero".
It's been operating for more than 20 years and it needs an image face-lift.
The main strength of this Medical Center is that offers the convenience of having several services in the same building. It is located in an area of the city that hosts several health related companies (hospitals, private practices, and the like)
HERE IS WHAT WE NEED:
We need a logo. It will be used in web, print and outdoor signs.
OUR TARGET AUDIENCE IS:
Private patients. Insurance companies that will add the clinic to its authorized center lists and big companies that will purchase health coverage for their employees.
The clinic is in Mexico in a border city with the USA, so we need a logo that will project a professional image, and trustworthiness to patients and companies on the US side as well.
Another quality is the courteous, more "humanized" medical service they will receive vs. the "coldness" and impersonality of some health care providers
"Modern Professionalism with a Human Angle" would be what the logo should project.
WE LIKE THESE DESIGNS:
We like creative, concept logos but nothing too "cute" that will undermine the seriousness the logo should reflect.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Preferably it will use a color scheme compatible with the following website layout:
however this is not a deal breaker and should not limit your creativity. We are open to other color palettes.
The screen capture above also includes the current logo on the top left.
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