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1.The client completed an interactive design brief.
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LET ME TELL YOU ABOUT US:
I am an experienced market research and consumer trends expert who is starting a blog called: nxtmr - whats NeXT in Market Research. The blog is about trends and innovations in market research and consumer trends research. These topics include
- new ways to gather consumer insights (using social networks, communities and mobile for example)
- visualizing data and statistics in new ways
- methods for analyzing trends and forecasting the future
HERE IS WHAT WE NEED:
A logo for the nxtmr blog at nxtmr.com.
The base colour should be orange. secondary colour black or another colour of your choosing.
OUR TARGET AUDIENCE IS:
Marketing and marketing research professionals with a creative interest and interest in innovation and new developments. Europe and USA primarily. They work with statistics, insights and consumer trends to help clients understant what consumers want and think.
The design should not be too technical, it should reflect that we are both "analytical" and "creative", and that we are ultimately working with understanding people, not numbers.
WE LIKE THESE EXAMPLES:
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
Orange base colour.
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