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What is the exact name you would like in your logo?
The Bachman Group
What are the top 3 things you would like to communicate through your logo?
1. This is a management consulting firm, with a focus on operations and strategy
2. Innovative and creative
3. Reliability, dependability, and rigor that you would expect in a top-tier firm such as McKinsey, Bain, BCG, or Booz
What logo styles do you like (image + text, image only, text only, etc.)
Should definitely incorporate the text.
Could be text only (see McKinsey, Monitor, Oliver Wyman, and Booz for examples)
I'd also be interested in an image + text logo. Since I was a former submarine officer, you could try to work in an abstract version of a submarine periscope, or view through a periscope. But I'm a little hesitant to suggest this since about 80% chance that I wouldn't go with the periscope idea.
Best if it is a relatively horizontal logo that will fit easily in a page header
I'm a fan of Tufte, so I'll probably favor a clean, elegant design.
Do you have any other info or links you want to share?
Just one color please.
I tend to like tavor the color blue. Probably a dark blue logo would be best.
I will use the logo on PPT cover page, Word document header, business cards, and coffee cups.
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