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What is the exact name you would like in your logo?

InsideMac

What are the top 3 things you would like to communicate through your logo?

Macintosh computer news with a bent towards the more technical reader. The site will be a conventional computer news site, but will often contain articles and stories geared towards those who maintain and repair Macintosh computers. It will not be a site for Apple rumors or for leaking prototype iPhone pictures and the like.

What logo styles do you like (image + text, image only, text only, etc.)

The name of the site will be interchangeable as either InsideMac or InsideMacintosh (we own all variants of the domain names). The site will most likely be light-colored or a white-background site, so the logo should be designed bearing that in mind. While we've had a few logo ideas of our own, we've found most of them to be pretty dumb. So it's easier to tell you what we don't like, rather than what we do like: Anything with the Apple logo will just be trouble for us, so no apples. Play-on-the-name logos are silly, like having the word MAC or a Mac graphic split through the middle revealing the word "Inside." Anything related to the medical field should be avoided. (a Mac with a stethoscope, etc) We had consider something like a Mac with a wrench, but decided it would scare off the more casual visitor, which we don't want to do. Though if done in a stylish fashion, it might work. We'd also like to avoid anything cartoony or attempting to anthropomorphize the Mac. And while we've mentioned a lot about incorporating a Mac computer into the logo, this is not mandatory. In fact, not having a Mac graphic could be better in many cases since it won't date the logo design too much, though conveying the spirit of the site without the Mac would be quite a feat. Thanks!

Do you have any other info or links you want to share?

Covered most of this above.

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