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Business Info

Business Name

East of the Web

What is the exact name you would like in your logo?

East of the Web

Target Audience

What is your industry?

Online and mobile short story publishing

Describe the target audience for your logo

This will be the logo for our short story imprint. It will be for readers who are willing to pay for a story rather than our ad-supported imprints. Our two main target audiences are story readers who are looking for something quick to read either on the go or in a break from work, as well as students/teachers who want to use a story in class.

What are the top 3 things you would like to communicate through your logo?

1. Entertaining stories (not stuffy, but still reading as opposed to a more in-your-face form of entertainment)
2. Quality
3. Stylish tech (in the sense of the simple tech stylishness of e.g. Apple or Twitter)

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

Name and image. We would like to be able to use the image part as an imprint logo - the sort of thing you see at the bottom of a spine on books.

There are several directions you could go:

We like the idea of the fact that the name 'East of the Web' has connotations of 'place' (e.g. the Comedy Central logo). A place where you can read great stories that transport you to other places, people. We also feel there might be milage in the E and the W, the two main letters in our name being essentially rotations of each other, these two letters could be used alone in some way in the logo. You could play around with images that suggest words or books - but be careful as there are many generic book icons and we are not interested in seeing anything like like that. If you can find an interesting perspective - for instance maybe hinting at the shapes of an open book rather than just showing a book. None of these are a must - just ideas.

We like 'flatter' logos. Color or negative space can be used to create an impression of 3d or shadow but we are not so into logos with lots of shading.

This page has a good number of interesting logos we like (just as a guide to our taste):


It might also be worth checking out Tech Crunch - http://techcrunch.com - for the trends in tech company logos. Also, follow the links to some examples of imprint logos at Random House publishers here: http://en.wikipedia.org/wiki/Random_Hous...

There is a slight balancing act to be done between the fact that this is reading and must appeal to people who like reading but we want it to indicate that this is entertainment, too.

What colors do you want to see in your logo?

No specific colors but it should probably be more on the restrained side in terms of number of colors.

What colors do you NOT want to see in your logo?

See above.

Where will your logo be used (print, website, etc.)?

On letterheads, cards and as an imprint logo on published stories.

Do you have other info or links you want to share?

You can check out our two current imprints:

Free online short stories here:


And mobile short stories:


We're not entirely happy with the iphone logo so don't use that as a guide to what we're after! The online short stories from that front page doesn't have a logo as such but does, with the illustrations, give an idea of the sort of tone we're trying to set.



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