What is the exact name you would like in your logo?
What is your industry?
Describe the target audience for your logo
OUR TARGET AUDIENCE IS BOLD, BRASH, YOUNG PEOPLE
The ideal audience for needtheater productions are men and women 25-50 who value gathering in public places for cool, alternative programming and events. This is the same audience that goes to rock shows, tries interesting bars and restaurants, and generally likes to be in the know.
Their parents listen to the Stones and go to more refined theater, they listen to The Black Keys and come to needtheater.
This audience has been underserved by the current theater climate in LA, and as such they are probably not regular theater goers. One of our objectives is to create experiences for this group that get them not just going to the theater, but specifically to needtheater.
What are the top 3 things you would like to communicate through your logo?
1. Our Mission: We produce socially relevant and viscerally entertaining theater for a progressive audience
2. We are not your parent's theater company.
3. Art should be an experience, not a passive experience.
Style and Concept
What logo styles do you like (text only, image only, text and image, etc.)?
The logo should incorporate the name of the company, needtheater, and represent the name in a way that is not only clear but graphically interesting.
What colors do you want to see in your logo?
Bold, rich, dark and engaging colors.
What colors do you NOT want to see in your logo?
Pastels or anything that is too soft.
Where will your logo be used (print, website, etc.)?
www.needtheater.org, print, twitter, e-blasts, programs, EVERYWHERE.
Do you have other info or links you want to share?
Needtheaters target audience tends to like:
The Cobra Snake
Kings Of Leon
This American Life
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