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LET ME TELL YOU ABOUT US:

JJ's Coffee Company & Wine Bar is a combination wine bar/coffee shop, with a drive thru. The feeling and design inside is old world meets traditional. Leather textures, terracotta stained concrete floors, soft lighting, comfortable music, warm colors, and a stacked stone fireplace.

JJ's offers the quick stop, full service coffee shop, as well as a slow, comfortable atmosphere to relax with a book or a laptop over a cup of coffee or a glass of wine. JJ's is also a great place for happy hours with colleagues, or a night out with friends.

HERE IS WHAT WE NEED:

We're looking for a logo that we will use primarily for the storefront sign -- therefore it must be scalable to very large dimensions. In addition, we will place the logo on business cards, advertisements, and all other marketing materials.

The primary logo must have the full name, as well as a prominent "drive thru" designation, so that those from the road can tell both 1) what exactly we do, and 2) that we have a drive thru. We're also looking for a second, simplified design (likely just some variant of JJ's) for placement on coffee cups, the menu board, and etc., while still keeping the same easily recognizable look and feel of the full logo.

OUR TARGET AUDIENCE IS:

18-65 year old coffee, wine or imported beer drinkers.

WE LIKE THESE DESIGNS:

We like all iconic brand logos. We're looking for something that can become instantly recognizable -- simple yet elegant. Logos like Target's bullseye, Best Buy's ticket, Apple's....apple. This is much more important for the simplified logo, as it's understandably hard to do with the full length name version, but the ability to recognize one from the other is important.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

We'd prefer not to see any cheesy coffee cups or wine glasses unless it can be done tastefully. A cool and noticeable design without graphics like that will be our preference, but if you think it works, we'll definitely take a look.

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