LET ME TELL YOU ABOUT US:
Victory Networks is a technology service provider, based in Chicago, specializing in the financial industry. We provide connectivity to the (specific) exchange(s) [i.e. Chicago Board of Options Exchange (CBOE)] for our customers and their equipment. We also provide complete and immediate technical assistance for our customers needs; Customer service is our core focus and competitive advantage.
HERE IS WHAT WE NEED:
We would like the Victory Networks logo to be clean, bold, conservative yet lively, fresh, and eye-catching that works in all mediums (print, web, small, large, dark or light backgrounds). It should be bold and clear but also elaborate enough to be expanded on the web.
The logo should be easily recognizable / brand-able so that people can recognize it as ours quickly; eye-catching. We would like to have an icon of some sort to represent our company; i.e. we dont simply want the words Victory Networks stylized. Note: we want Victory Networks to appear as two separate words. Open to vertical/stacked or in-line/horizontal logos. The icon can be above, below or next to the words Victory Networks.
Remember: Logo that will be used in all mediums and will be used within our website, business materials (business card, letterhead, envelopes) and printed collateral materials.
OUR TARGET AUDIENCE IS:
Our primary audience is professional traders. This consists of electronic (screen/online) traders as well as day traders. Victory Networks targeted market consists of primarily married men with bachelors degrees and an average age range of 35-55 years old. These individuals fall somewhere between the upper-middle to upper class. Our customers live world-wide.
WE LIKE THESE DESIGNS:
The logo you are designing is for a website that will be serving professional traders.
So thus key elements that you should consider include:
2) Customer Service
* Customer service (a crucial component for us, and is highly important to convey)
* Boutique firm (specializing in customer service, as well as our fast and flexible service)
* Cleanly integratable into a website (nothing too over the top)
* Professional (NOT boring or generic, maybe on the conservative and/or traditional side)
* Eye-Catching (lively, fresh, innovative, different, new)
* Interesting (something that people will remember without being overpowering)
* Stylistic (don't just put an image next to the words, make the two elements flow)
You have a lot of creative freedom here so enjoy it! And we are very excited what your mind has to offer!
WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:
We absolutely want an icon/image to accompany the text (Victory Networks); we DO NOT want to see typography only.
We would like to have the image be capable of standing alone as a brand; the image should be unique and recognizable enough to be identifiable by itself. (i.e. Nike swoosh)
We absolutely WANT the icon/image to represent customer service; preferably in a manner that is associated with traders. Again the theme for the site is to provide a service to professional traders so this concept should be quickly apparent when looking at the logo.
More Side Notes:
The color does not matter; but we want more of a bold flashy color. (However, NO highlighted colors. (I.e. NO neon or fluorescent colors)
NO more then 3 colors.
No cursive. No drop shadows.
Since our customers are world-wide, the logo should be culturally neutral; meaning that the logo could be applied to any culture, religion, etc.
Potentially include indicators (images) of growth, gain, profit. Brand should be identifiable.
We want Sans-Serif typography for the company name.
We want Vector formatted files (*.ai)
We DO NOT want logos that are too busy, frilly, techie, flowery, subdued, artsy, grungy, conservative, obnoxious, or clip-art.
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