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LET ME TELL YOU ABOUT US:

This is a new application for the the iPhone. Its functionality is simple. It allows users to automatically "beautify" faces in images. These images can already exist on the phone, or may be new images taken by the iPhone camera while using the application. The faces within the images are beautified by removing facial imperfections such as pimples, acne, birthmarks, and wrinkles. The user selects a photo (or takes a new photo) and these imperfections are automatically removed. A future version of the application will also perform other beautification type functions such as teeth whitening and lip enhancement.

A competitor to this application already exists on the iPhone App Store and it is called Face Salon. To get some ideas on their icon go to the App Store and search for this name.

HERE IS WHAT WE NEED:

A logo that can be used both as the icon on the main page of the Apple iPhone and also in the application itself; the logo will also be used in promotional material. Note that the resoluiton for icons is rather limited on the iPhone screen, so it will have to be a image that looks good at this low resolution. Perhaps we will want to use a higher res image in the promotional material, but that is TBD.

The logo should graphically represent the face beautification effect. It can do this with a "split face", with two faces, or any other way which you think efficiently gets the point across.

OUR TARGET AUDIENCE IS:

Age: 14 to late thirties

Gender: Female most relevant, but male can be relevant as well

Other characteristics: iPhone user, frequent picture taking, frequent posting of pictures to social web sites.

WE LIKE THESE DESIGNS:

Check out the icon for Face Salon on the Apple App Store. This is a direct competitor and they get the point across pretty well. However, our icon should be very distinct from theirs.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

This is about personal asthetics, but definitly don't want anything that is too sexy or too over-the-top.

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