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Business Info

Business Name

Spark Ventures

What is the exact name you would like in your logo?

Spark Ventures

Target Audience

What is your industry?

International Development, Microfinance

Describe the target audience for your logo

Targeting innovative, modern, better-educated and philanthropically minded people around the US. No specific age range, though slightly weighted toward mid-career professionals (e.g., 30s - 50s)

What are the top 3 things you would like to communicate through your logo?

- Partnerships: we (Spark) partner with organizations in the developing world that serve children
- Sustainability: we make these partners sustainable long-term through investments in human and physical capital and financing for a local income generator that will provide funds for running the child programs
- Modern/Innovative/"Smart": we use a different model of aid, and we want our logo to reflect our innovative, entrepreneurial, modern culture and mindset

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

We definitely want an image with our name and our tagline. We see the winning design being an image that can stand on its own but that could also be paired with our name and/or our tagline (Global Partnerships for Sustainable Change). We would prefer to maintain the font of the text (Spark Ventures) that we have now, though if there is a strong design reason why the font should change, we are open to it.

What colors do you want to see in your logo?

No specific colors required. Right now our organization's color palette is a bit drab and too earthy (lots of browns, dark greens, maroons, etc.). We would like to liven and lighten it up a bit with a more modern palette.

What colors do you NOT want to see in your logo?

We don't want anything too bright, jarring or ostentatious such as neons or any other super bright colors.

Where will your logo be used (print, website, etc.)?

Our logo will be used in all of our marketing materials including our website, our printed brochures, our electronic brochures/reports, etc. We'd love to have a design that would work for all of these media.

Do you have other info or links you want to share?

To get a feel for our organization, you can visit our website here: http://www.sparkventures.org/

I have attached our current logo (just our name Spark Ventures with our old tagline - Igniting Hope. Investing in the Future.)

I have also attached a logo that was designed for us pro bono through a service grant. Our organization was not sold on the image (the "S" made of arrows), but we do want the tagline. The color palette here is acceptable but is up for debate. Our org. wasn't sold on the S because they thought the S may be too literal, and some folks were not big fans of the arrows (e.g., reminded some people of the male/female signs...not good!). That's not to say arrows are off the table, just that this version of the arrows isn't working for us.

We don't care if the image is an "S", it can be anything that in some way captures the three things we listed under "What are the top 3 things you want to communicate..."

We DO NOT want an image that is a flame or spark or anything literal like that.



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