• Award$1100
  • Entries151
  • Creatives60



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Business Info

Business Name

Texas Deepwater Industrial Port, AKA "Texas Deepwater"

What do you do?

Texas Deepwater Industrial Port, AKA "Texas Deepwater" is a 1200 acre, Intermodal Industrial Park that is served by Ship, Truck, and Rail with direct access to deep water docks on the Houston Ship Channel, Texas. Multiple sites are available to users in the park ranging from 4.5 acres to 400 acres for uses such as; Shipping Containers, Cargo, Liquid Bulk, Tankage, Rail Storage Yard, Dry Bulk, Roll on - Roll Off, Warehousing Distribution, and more.

What is the exact name you would like in your logo?

Texas Deepwater

Target Audience

What is your industry?

Commercial Real Estate Development

Describe the target audience for your logo

Potential customers\tenants of Texas Deepwater are mid to large companies with substantial business operations. They could be local, regional, national, or internationally headquartered with operations in Houston. The location is well suited to service the petro chemical industry and/or off shore drilling activities in the Gulf of Mexico.

Texas Deepwater is served by 2 class one railroads, has excellent truck access to major Interstate and regional roadways (I-10 East and Beltway 8), and pipeline availability to two major pipelines. It is in close proximity to businesses that serve national and international customers from manufacturing, fabrication, and distribution facilities.

Houston is a major gateway to South, Southwest, and Midwest regions, with the majority of these areas within a 1,000 mile radius of Texas Deepwater. The population within a 300 mile radius is approximately 22,000,000 and 50,000,000 within a 500 mile radius.

What are the top 3 things you would like to communicate through your logo?

The mark needs to reinforce the name "Texas Deepwater Industrial Port" or "Texas Deepwater", and appeal to the type customer ownership is seeking as described above. The top three things to be conveyed are that Texas Deepwater is a: 1) gateway to middle-America; 2) offers a truly Intermodal facility; 3) and is located on the Houston Ship Channel on the Texas Gulf Coast.

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

The client has expressed an interest in developing a mark that integrates the four points of a compass (N,S,E,W) with iconic symbols that represent the different transportation and distribution modes served by the park, Ship, Truck, Rail, plus warehousing. This is a suggestion only and the client will look to acquirea mark that has the greatest graphic appeal, which could be a concept that is simple, but memorable. Ideally, the graphic mark could stand alone and be recognizable with or without the name associated with it. In most cases, the name will be attached to the logo mark.

What colors do you want to see in your logo?

The Color palette is open but needs to be a strong foundation and should include blue.

What colors do you NOT want to see in your logo?

The Color palette is open but needs to be a strong foundation and should include blue.

Where will your logo be used (print, website, etc.)?

The logo will be used on Websites, Printed Materials, Trade Show Exhibits, Signage, Vehicle Application, Letterhead, Business Cards, Contracts, Electronic Documents, and E-mail Correspondence in Color and Black and White. It will need to be able to besized down to a readable format to be included on E-mail signatures or other small correspondence without image loss.

Do you have other info or links you want to share?

Not at this time.



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