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Creative Brief

Who are you?

We are a german Distributor for professional Video Products.

What do you need?

For one of our business units (Industrial Imaging and Machine Vision) we have created a new brand to market OEM products. The brand is called: SOLVIDO

We need a logo suitable for branding and labeling the products as wel as to produce the necessary literature.

Who Is Your Audience?

The products - mostly cameras and lenses - are used in complex projects within various industries. Most projects are planned and built by specialised system houses. All industrial imaging seeks to automate and control processes with the use of video images. Examples: quality check of production lines, automated counting of people or products. In most cases the cameras deliver images to a specialised software, which controls other processes or machinery. Maybe you have seen systems on a kid's tv channel that can identyfy bad rice grains and blow them off the production line automatically. Something like that.

The brand is about the components, that go into the system so the enduser will never know the exact components. We sell to system integrators who use the components to sell a solution. So the brand is made for these system integrators' engineers.

This means that the logo should be very clean with a lot of technical attitude. Nothing colourful or fancy. maybe even a bit boring in most creative's eyes. It has to be very credible to the engineers and should not make the impression, that the money goes into marketing instead of R&D.

As said above, the logo has to work in pure black or white in order to allow for an easy labeling/branding.

Requirements

We Like These Examples

We do not want to influence too much, but maybe you want to look at some important players in this industry:
www.alliedvisiontec.com
http://www.baslerweb.com/beitraege/beitr...
http://www.cognex.com/Main.aspx?langtype...
http://www.ids-imaging.de/
http://www.maxxvision.com/

We Absolutely Must Have

The word "SOLVIDO" in a nice, clean, compact, techy-looking logo. Has to work in pure back as well for labeling reasons.

Materials

Contract
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