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Tell us what you need

What is the exact name you would like in your logo?

Needelman Asset Management

What is your industry?

Financial Services

What are the top 3 things you would like to communicate through your logo?

Trust - We are advocates with a fiduciary duty to our clients. We have no conflicts of interest and act solely on behalf of their best interests.

Knowledge -- We have a significant amount of industry experience and a thorough understanding of financial markets and securities. We adhere to time-tested investment philosophies and are able to identify investments that are appropriate to address client needs.

Leadership We serve our clients by assessing each of their unique needs and custom tailoring investment solutions that will meet them. We are committed to making sure our clients are confident about how their investments are positioned regardless of the market climate.

What logo styles do you like (image + text, image only, text only, etc.)

Image and Text if possible. However, text only might work if creative enough.

I know "Needelman Asset Management" doesn't easily lend itself to a lot of inspiring visuals --- but that's why I'm seeking YOU!!

Actually, it amazes me how many firms -- much larger than ours -- don't really have a logo:
http://www.dashinvestments.com/
http://lidoadvisors.com/
https://www.hdvest.com/
http://searchlightfinancialadvisors.com/...

At least these guys tried -- even if it's just initials:
http://checchicapital.com/home
http://cheviotvalue.com/

These are simple, yet effective IMHO:
https://www.gluskinsheff.com/Home
https://www.brandes.com/

This is NOT what I'm looking for:
http://www.bhwm.com/Pages/BHWMAdvisors.a...
http://dsrtcptl.com/

I think these logos are very well done:
http://www.stockcross.com/
http://www.helveticagroup.com/

Do you have any other info or links you want to share?

We really have just limped along without a logo, consistent color scheme, or brand for a long time. Our website, presentation materials for prospects, quarterly commentary, and our client reports all look somewhat different and disjointed.

I'm open to new ideas when it comes to the logo and colors. I'd just say that managing money for people is not a whimsical business. No matter how modern or progressive your ideas are, the logo and colors must still resemble something strong, classy, and sophisticated --- kind of like the person you would want handling your money!

I have uploaded a picture of our existing folders that we use when we hand out hard-copy presentation or marketing material. At risk of repressing your creativity, I wanted you to see it because it's the closest thing we have to a logo and an item I'd like to continue to use if possible.

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