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Creative Brief
Who are you?
Jan Mercer Dahms & Co.
Our consulting services include fashion and image styling, executive communications coaching, and corporate branding strategies. At the corporate level, we help companies understand the extent to which their branding and marketing strategies sync with what the customer sees/thinks/feels when coming into contact with the brand and the company.
What do you need?
We need a logo that combines two different, yet similar elements of branding: personal image and the customer experience. The overarching theme relates to perceptions and delivering on what your brand promises, whether that branding is at the individual, group, or corporate level. Jan Mercer Dahms & Co's own image is polished and professional, yet modern and creative. Our website will be very clean and crisp and sophsticated.
Who Is Your Audience?
Logo will be used for website, for marketing materials, business cards, etc. Target market includes individuals, groups, organizations, and corporate entities who are committed to enhancing their image. Our customers "get" the importance of branding.
Requirements
We Like These Examples
I'd like to have our name spelled out: Jan Mercer Dahms & Co. As we build our own image as a revolutionary branding and image consulting company, it's critical that our public become familiar with our founder, Jan Mercer Dahms.
We Absolutely Must Have
See above under example section
Materials
Contract
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