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LET ME TELL YOU ABOUT US:

Our customers are riders of a type of motorcycle referred to as "sport cycles" or "sport bikes". Sport cycles are high performance motorcycles designed for speed and handling. From the showroom, they are essentially full racebikes with some street trim.

Some examples of sport cycles are the Yamaha R1, Yamaha R6, Honda CBR600RR and the Suzuki GSXR 1000.

Our customers want the latest high performance sport cycle offerings from the major motorcycle manufacturers: Yamaha, Honda, Suzuki, Kawasaki and Ducati. However, as credit has become very difficult to obtain, many riders have insufficient purchasing power to ride the sport cycle they want. On top of that, it is a lot of work to buy a sport cycle, obtain insurance, and stay on top of maintenance.

Ignition Cycle offers a convenient program that combines attractive lease rates, insurance and maintenance into a low monthly payment. This appeals to our customers, who are a younger, passionate, enthusiast group of people, generally from 21 to 35 years of age and nearly entirely male.

HERE IS WHAT WE NEED:

We are looking for a strong, more impactful logotype:

IGNITION CYCLE

We want a LOGOTYPE, eg. just creative word treatment.

PLEASE LOOK AT http://agency26.com/lettering.php for examples excellent logotypes.

PLEASE LOOK AT www.speedmarx.com for examples of the industry logotypes.

We need clean Logotype and unique lettering that emphasizes performance.

We DO NOT want a basic free font from dafont.com; we want a unique wordmark that looks part of the performance industry, but has the clean lines and easy readability to reflect a finance company and the primary value proposition that Ignition Cycle provides: the best, easiest purchase and ownership experience of a high performance motorcycle.

Our company name is IGNITION CYCLE.

Both words should be given equal emphasis in the logotype and should be easy to read.

OUR TARGET AUDIENCE IS:

Wild Youth - (18 to 24 years old) Market segment: 20%

Aspirational teens and young adults seeking alpha credentials among their peer set. Predominantly young men discovering manhood through extreme behaviors.

Cool Hunters - (22 to 32 years old) Market segment: 20%

Seeking a stronger self-image, Cool Hunters appropriate cultural activities and dress in an attempt to correct a deficiency or to fill an emotional void in their lives. Cool Hunters adopt the attitude and

apparel of sportbike riders as they try to assimilate themselves into a rogue culture of speed and danger.

Speed Demons - (18 to 28 years old) Market segment: 60%

Speed Demons are canyon racers and extreme risk-takers that challenge any and every form of authority. Petulant and mercurial, this group works hard to get a deal on everything they buy and they are difficult to serve.

WE LIKE THESE DESIGNS:

You can see some logotypes typical of the sport cycle market here:

www.speedmarx.com.

Email me for additional logosets; I have dozens on file.

also, as mentioned previously, please see http://agency26.com/lettering.php

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

We DO NOT WANT flags, flames, wings, skulls, or V-twin motors. we don't want illustrated objects or icons, please just focus on the words: IGNITION CYCLE

We DO want a clean, fresh logotype reflecting a finance company in the high performance motorcycle world.

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