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1.The client completed an interactive design brief.
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LET ME TELL YOU ABOUT US:
Need a logo for party band named Groove Duke. The logo needs to reflect the high energy show Grooveduke typically performs. The style is 60s era Soul, 70s era Funk and R&B. But you needn't try to make it retro. Think James Brown, Sly & Family Stone, Blues Brothers, Sam & Dave, Steely Dan.
HERE IS WHAT WE NEED:
This Logo will be used on all band merch, all websites. This will be the image and identity of the band. It will be used in conjunction with pictures, CDs, Promotional folders, T shirts.
OUR TARGET AUDIENCE IS:
Our Target Audience is family friendly. We play weddings, we play bars, we play high schools. So our buyers are: Over 21 music lovers. Brides & Wedding Planners, Principals and Music Teachers. Yes, we know these are a bit at odds, but we are focusing on the gate keepers. That being said, if we get a date at a high school doing a clinic or an assembly, the kids need to think the logo is cool too, because after the gig we want them to buy our merch.
WE LIKE THESE DESIGNS:
I do like the Roger Dean "Yes" logo. I do like the Aerosmith logo. I do like the Rolling Stones lips Logo, I do like the Beatles Logo. So Words Alone are OK (Beatles/Yes), Words with a stylized picture that can be used by itself is cool too (Stones). Words interwoven with picture also cool (Aerosmith).
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
I don't like the OLD ENGLISH lettering popular with some gangsta rap. I don't like graffitti inspired designs.
We think of ourselves as a dance band but also as a player's band. Groove Duke is the front man and wears a hat & sunglasses and does frenetic dances and preaches a little about how we all ought to love one another. The horn section also dances.
I think rectangular logos work better than square, so I do want the height to be around 1/2 the width. I like swooshes, curves any thing to show movement. I generally like thicker bolder letter styles.
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