• Award$200
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  • Creatives34

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Business Info

BUSINESS NAME

Hope Springs, Inc.

WHAT DO YOU DO?

We are a nonprofit residential facility focused on providing a wide range of services for at-risk, first-time teen mothers.

Target Audience

WHAT IS YOUR INDUSTRY?

Health and Social Services

DESCRIBE YOUR AUDIENCE

At-risk young women; funding foundations; potential cooperative partnership organizations.

WHAT ARE THE TOP 3 THINGS YOU WOULD LIKE TO COMMUNICATE TO YOUR AUDIENCE?

Our mission statement reads: "Hope Springs exists to create a positive economic future for at-risk young women. " In doing so, we wish to include not only our first-time teen moms, who will be residents, but include their families as well through the provision of

prenatal and postpartum care
completion of their educational goals;
job skills and apprenticeship programs;
parenting skills;
individual and group-level mental health counseling;
family counseling; and,
spirituality

We set ourselves apart because we will provide family counseling, and will be housed in a rural/exurban environment, where young women will have the opportunity to refresh and renew their minds and spirits without the clamor of the urban core environment. Our tagline is "Preventing Poverty. Promoting Potential."

Style and Concept

WHAT STYLES DO YOU LIKE?

Simplicity with clean lines. After much discussion, our Board would like the simplicity of the name, but would also like to capture the essence of what we do.

WHAT COLORS DO YOU LIKE OR HATE?

This has not been determined. It should reflect the description above.

ANY OTHER ADDITIONAL INFO? (OPTIONAL)

I have attached some previous renderings we had developed by a non-professional. While the attempts were laudible, as a group, we did not like any one of them, while there are parts of each that we like. As stated above, simplicity that conveys who we are and what we do. It should separate us from the pack, and be easily identifyable as ours and ours alone.

Materials

Contract
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