• Award$210
  • Entries60
  • Creatives18



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Business Info

Business Name

Controllership Solutions LLC

What is the exact name you would like in your logo?

Controllership Solutions LLC

Target Audience

What is your industry?

Accounting: Controllership and Bookkeeping Services. Specifically, we are Quicken and QuickBooks Experts.

Describe the target audience for your logo

High Net Worth Individuals, Entrepreneurs, Business Owners.

What are the top 3 things you would like to communicate through your logo?

Real-time Accounting, continuous service
High Quality
Alleviate stress

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

Text and Image. Simple design: Admittedly, name of company is long & cumbersome and tagline is somewhat generic. Logo should be succinct and a quick get that easily articulates the companys purpose. Would be nice of there was symbolism or representation in the logo of what the company stands for (but not necessary).

What colors do you want to see in your logo?

I like powerful earthy tones. Must work against both red and green backgrounds (please reference website: www.controllershipsolutionsllc.com) and industry specific sites: www.QuickenConsultant.com and www.QBisEasy.com

What colors do you NOT want to see in your logo?

Use your discretion.

Where will your logo be used (print, website, etc.)?

Website, business cards, email, letterheads, marketing material

Do you have other info or links you want to share?

Below is the profile of the target audience of this company:
Demographic profile:
Current Quicken users
Greater New York Metro Area
Net worth between $2M and $125M
Psychographic profile:
Frugal despite their abundant wealth
Expect high quality from their service providers
Key unmet needs:
Real-time, accurate answers to any of their personal finance questions
Low cost, high quality, personalized service

Below are the components of the companys key selling proposition:
Financial Peace of Mind
Use Quicken to organize personal finances and alleviate financial stress
On-going, real-time accuracy of personal finances, enabling swift and efficient investment decisions



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