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What is the exact name you would like in your logo?
Haute Boards or Haute
What is your industry?
We are a board sports company. We make a variety of boards for surfing, windsurfing, kiteboarding, paddle boarding, wake and snow boarding. We are a company that provides many products for many different sports so we need a logo that will work for all the described board sports. We are also looking for a logo that will be appropriate for both males and females.
Describe the target audience for your logo
Our logo should appeal to both males and females who enjoy an active, outdoor lifestyle. The age range is 18-45. We want people to think of us as a very high quality board maker with the most up to date designs.
What are the top 3 things you would like to communicate through your logo?
We want to communicate that we are a MODERN board-making company. We are not traditional but very "now." We want the logo to be sharp and have the "cool" factor.
Style and Concept
What logo styles do you like (text only, image only, text and image, etc.)?
We would like both a text and icon/image.
Both the logotype(text) and logomark should be bold and sharp.
The logo mark needs to be very bold, clear, and work for a variety of board sports. We want a symbol that will appeal to all sexes and all board sports. We want to stray from traditional logo marks of waves, surfers and hawaiian themes. We want something with clean lines, almost a chic look. 3D feeling is a plus.
The logomark should be able to work together with the logotype. However, both the logomark and the logotype should be able to work separately as well.
What colors do you want to see in your logo?
We like the color black but we do not have any specific color requirements. The logo should be able to work in varying colors.
What colors do you NOT want to see in your logo?
We do not want any gender specific colors like pink or purple. We want our logo to speak to both males and females. The same goes for the logo concept.
Where will your logo be used (print, website, etc.)?
Our logo will be used in a variety of marketing materials (web, print, brochures) but more importantly it will be on the boards and apparel. We want the logomark to be very prominent on the boards- often times over enlarged.
Do you have other info or links you want to share?
We are a young company and want an element of freshness to the logo.
We generally like rock/punk/skater inspired logos but are open to other ideas.
Haute means "high" in French which applies to many aspects of our company. Many people describe getting a high from participating in board sports and many sports actually allow you to be literally high in the air . This idea could be incorporated. Haute also has a connotation of high class, fashionable, custom or high quality goods. It is important that our logo is associated with these ideas. Most important we want something that will stand out, be easily recognizable and represent a cool, modern, active lifestyle.
Attached are a variety of logos we like.
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