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LET ME TELL YOU ABOUT US:

Gladney Center for Adoption is a non-profit adoption agency. We offer adoption as an option for women facing an unplanned pregnancy. Our custmoized programs and services ensure that our birth parents are cared for and supported through every step of their adoption journey.

We have created webisodes that show a moment of that adoption journey (ie, moving into the dorm, placing the baby with an adoptive family, choosing the adoptive family).

HERE IS WHAT WE NEED:

We need a logo that depicts these webisodes called Gladney TV. The logo will be used as a "bug" on the video (bottom right hand corner), on the web site (www.gladney.tv), on Gladney's other web sites as a button/icon, on t-shirts, and on brochures.

OUR TARGET AUDIENCE IS:

The Audience

Young women experiencing unplanned pregnancy (bulls-eye: Caucasian, 18-30yrs)

Audience Insights

She is mature enough to take a longer view and consider possibilities. So even though she is facing an uncertain future right now, she is reaching for more in her life. This is not a situation she expected to find herself in. Emotionally, she is lost, alone and overwhelmed. On one hand, family and friends are offering help and support. On the other, she is experiencing deep personal shame/disappointment How could I allow myself to be in this situation? She arrives at the point of having to make a decision about whether to parent or pursue adoption adrift in a sea of conflicting emotions. She is looking for answers and searching for hope.

The SINGLE Most Persuasive Idea We Will Convey

The Gladney Center for Adoption offers hope every step of the way.

WE LIKE THESE EXAMPLES:

MTV's 16 and Pregnant - like the MTV logo, like how they brought in the journal paper (or school notebook), and like the font.

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

The words "Gladney TV" must be in the design. These are the PMS colors that we are using. The logo needs to fit into this pallette: Pantone DS 239-4U; Pantone DS 75-1C; Pantone DS 325-3C

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