• Award$500
  • Entries149
  • Creatives50



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Business Info

Business Name

Moo Fondue Ltd

What is the exact name you would like in your logo?

Moo Fondue

Target Audience

What is your industry?

Apparel brand and social community network

Describe the target audience for your logo

Primary demographic: mainly between 24-35, even spread of male/female. English, above average income , university educated. No children. Healthy lifestyle, alpine sports perceived as trendy or cool. lovers of branded goods associated with their activities. computer literate. Secondary demographic: between 35-45 years of age, as above but with children, more women 60/40 split.

What are the top 3 things you would like to communicate through your logo?

recognisable, active and clear

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

Ben and Jerrys. Innocent Smoothies. Pureholidayhomes.com NorthFace.
Love the playful and clear font of the above. The website will be fresh, clean, dynamic and interactive, we want something simple but memorable as is the name itself.
Logo needs to be very simple and if possible reflect the alpine environment.
Fonts that we have found that are interesting: Houseindustries.com Rat Fink Heavy/ Linotype Rough Com bold/ Egyptian Slate Pro Black etc. We also like the simplicity of printerfriendly.com font too. We are open to suggestions but hopefully you can see where we are going with this from the above.

What colors do you want to see in your logo?

Red or deep pink as highlighted colour and could be in background shape with white or coloured lettering? The website will be slate grey background with white pages so the brand/logo needs to preferably sit within a coloured rectangle, this colour will be repeated throughout the website to enforce the brand name.

What colors do you NOT want to see in your logo?

not green or yellow

Where will your logo be used (print, website, etc.)?

It needs to be a standard logo that is memorable and can be used on website, print, apparel ( coloured t- shirts ), bumper stickers, water bottles etc. it will need to work on all applications for the moment.

Do you have other info or links you want to share?

We wish the logo to be extremely simple and memorable



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