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LET ME TELL YOU ABOUT US:

FreeRideGames.com is the only 100% free service that provides more than 200 premium full-download PC casual games and online games. It covers a wide variety of game genres such as Hidden Object, Match Three and Time Management, as well as the most popular titles such as the Cake Mania, Jewel Quest, Diner Dash and Build-a-lot series, The Treasures of Montezuma, The Secret of Margrave Manor, and many more. Players can stream the games directly from their down-loadable Free Ride Games desktop player.

HERE IS WHAT WE NEED:

We need to design a cutting edge logo that expresses our brand personality, promise and positioning AS APPEARS IN THE ATTACHED BRIEF.

You can learn more about what casual games are here:

http://en.wikipedia.org/wiki/Casual_game

General creative guidelines:

- It must be describable

- It must be memorable

- It must be emotive taking into account our Brand Benefits

- It should be based on some form of truth taking into account above Brand Positioning and Promise.

- It must be scalable i.e. effective when scaled down to an inch in size.

- It must be effective without color.

- It should have the ablity to support slight changes to fit well into our channels (can be accessed from the top navigation bar above the website header).

http://www.freeridegames.com/channels/fa...

http://www.freeridegames.com/channels/fo...

http://www.freeridegames.com/channels/pe...

http://www.freeridegames.com/channels/gr...

http://www.freeridegames.com/channels/tr...

http://www.freeridegames.com/channels/ho...

- It should be relevant to the Casual Games industry. So if one would remove the word Games from the logo one would still think this is a logo of a games or at least entertainment site.

OUR TARGET AUDIENCE IS:

Our target audience is females between the ages 25-54 who play casual games.

However, the logo can also have mass appeal.

For more information, PLEASE READ THE ATTACHED BRAND IDENTITY BRIEF.

EXAMPLES:

The following are examples of other casual gaming logos.

We don't necessarily "like" these. They are for a comparison reference only.

http://www.bigfishgames.com/

http://www.pogo.com

http://www.iwin.com/

http://www.playfirst.com/

http://www.popcap.com/

http://www.iplay.com

http://games.yahoo.com/

http://zone.msn.com/en-us/home

http://www.playfish.com/

http://www.zynga.com/

YOU MIGHT ALSO WANT TO CONSIDER THE FOLLOWING OPTIONS:

- Use of an animal/character

- Use of casual gaming visual elements

- Use of visuals that represent casual games genres (e.g. Hidden Object, Match Three)

- Use of a Ticket or other symbol or a Ride or Free Ride

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