LET ME TELL YOU ABOUT US:

We are the Flying Apron.

We are a gluten-free, organic, vegan bakery.

We have a great retail location in Fremont (part of Seattle), Washington.

You can get more information from our website (www.flyingapron.com), but pleasee don't consider the current artwork or color schemes as any sort of parameter.

HERE IS WHAT WE NEED:

We need a new logo that is simple, and incorporates the name, Flying Apron.

We do not want a specific sex portrayed, as our current logo does.

The logo should incorporate, but not necessarily emphasize, the traditional chocolate and pink colors of a bakery.

The logo should be compact enough to have an impact if it is small on a label, but also has the flexibility to be the only graphic on a sign or business card.

OUR TARGET AUDIENCE IS:

Our customers are intelligent folk who make a conscious decision to eat healthy.

The age range is quite broad.

It is Seattle, so they tend to be over-educated and accepting of creativity.

WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:

An apron.

The name "Flying Apron".