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LET ME TELL YOU ABOUT US:

I'm a freelance Ruby on Rails developer and, at the moment, the bulk of my work comes from client jobs. I'd like to start building my own sites so that one day I can make money while I sleep and retire somewhere with a beach and plenty of sunshine.

The concept behind FindMy.TV is straightforward - it's a simple, uncluttered site that uses faceted search (http://uipatternfactory.com/p=refining-s...), clean design and a tasteful use of Ajax to help people choose their new TV.

I'm building the site on a tight budget in my spare time between doing client work. It's still under development and should be launching within the next month.

HERE IS WHAT WE NEED:

I need a logo that will appear in the header on every page of the site and either incorporate the name or sit comfortably above/below/beside it. The logo should also be recognisable without the name when it's used as a square icon at a size as low as 48x48 px (on Twitter, for example).

A nice-to-have would be if the design, or an element of the design, could also be used as the browser favicon.

OUR TARGET AUDIENCE IS:

The site is aimed at 'tech savvy' users who understand the difference between HDMI & component inputs and how many of each they need on their new TV. They have a budget in mind and want to narrow down their options based on features and reviews.

I imagine a lot of traffic coming from links pasted into forums or emails as suggestions for people asking for help choosing a new TV.

The site will aim to do one thing and do it well, without unnecessary clutter.

WE LIKE THESE DESIGNS:

A design that immediately springs to mind is the Revision3 logo. It's bold, clean and easily recognisable - http://revision3.com/

I like designs that interpret the name visually and/or have "hidden features", such as the FedEx arrow. The perfect logo will be modern, fun and stylish.

Some more examples of the kind of styles I like:

http://logopond.com/gallery/detail/60942 - very subtle & clever

http://logopond.com/gallery/detail/61075 - I smiled when I spotted the character in the U

http://logopond.com/gallery/detail/60278 - clever use of the plane in the initials

http://logopond.com/gallery/detail/49536 - bright colours & bold lines

http://logopond.com/gallery/detail/51048 - simple & clever

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Must have:

* Preferably no more than 3-4 colours (logo colour scheme will be used as a palette for the rest of the site)

* Clean lines

* Ideally something that could be recognised from a doodle on a piece of paper

Do not want:

* Anything complicated

* Too many colours

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