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LET ME TELL YOU ABOUT US:

We are a startup financial planning company focused on providing personal finance education, information, planning services and software to our target market. Our goal is to help families take control of their personal finances including balanced budgets, selecting the appropriate insurance, investing/saving for the long-run. We will do this through a series of offerings including seminars, training courses, financial planning sessions, budgeting software, etc.

HERE IS WHAT WE NEED:

We need a logo that will be used for the website, marketing materials, books, TV, radio, etc. The logo will appear on just about everything we do. The logo must include the name of the business - "Money Check". It should be portrayed as 2 words. We would also would consider incorporating our mantra "Balanced Financial Planning" but will leave it up to the designers if they want to put it in -- we are open to logos with and without the mantra

OUR TARGET AUDIENCE IS:

30-45 year old US couples with combined incomes of $70-150K/year. The concept could extend beyond that group but it's our target market. The main attributes we want the logo to portray are as follows: trustworthy, professional, smart, passionate about making an impact (vs. just making money), compassionate and balanced. The key to the 'system' is helping individuals in relationships understand that they can have the freedom to spend on the things they want as long as they prioritize appropriately.

At the same time, we will also be selling to corporations so it's critical that the logo portray a clean, professional look while also appealing to the general public.

WE LIKE THESE DESIGNS:

We like designs that are clean, professional and unique. We don't need something that is as rigid as a law firm but also not as 'fluffy' as a toy company. It needs to appeal to middle age adults as 'trustworthy' and to corporations as professionals. Keep in mind we are selling a professional service we basically means we are selling 'ourselves'

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

The name of the company, Money Check.

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