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Tell us what you need

What is the exact name you would like in your logo?

the big idea or thebigidea

Do you have any other info or links you want to share?

thebigidea is a F&B and Lifestyle group that owns a chain of restaurants and outlets that are known to be sophisticated, healthy, edgy and cool. The group owns restaurants, sandwich bars, eventually a coffee chain and even bars. The group has grown over the years very Organically and would like the Logo colours to reflect it. The Group is also very savvy with its marketing and PR methods, adopting a lot of creative ways to brand its products

What are the top 3 things you would like to communicate through your logo?

1. More Lifestyle and Relaxed rather than Retail and Stylised
2. Brand identity is Stylish, Cool, Quirky with a reputation for Quality
3. Design must be timeless but still edgy and current. Stay away from the Obvious of using a giant font to accentuate the word BIG

What logo styles do you like (image + text, image only, text only, etc.)

Am open to either Image+Text or Text Only
Organic and clean colours

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