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Creative Brief

Who are you?

We are shopnation.com, a brand new shopping platform focused on women's fashion.

What do you need?

We need a symbol and logotype for use on our website and all company stationary. We are starting from scratch, there is no existing company brand. We would like the logo to be fun, and at the same time fashion forward and to appeal to women. The brand should communicate a fun personalized shopping experience that saves customers money.

Who Is Your Audience?

Our target audience is women ages 18-35.

Requirements

We Like These Examples

We have been looking at logos like ivillage.com and all women's fashion sites (net-a-porter.com, bcbg.com, farfetch.com, chanel.com, shopbop.com, , but we are very open to all ideas at this point. Keep in mind that the logo should look good in a website header. Right now we are looking at designing a black and white based site with accent colors, but we are open to new ideas based on the final logo concepts and new brand identity.

We Absolutely Must Have

The logo/mark must look excellent very large and small. Must be able to stand over time. Stay away from circular logos. Logo must look good in a site header.

Materials

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