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LET ME TELL YOU ABOUT US:

Speedy's Mexican Foods is a fast casual mexican restaurant with a southern flare. We serve quality food at competitive prices. We are family-owned and operated and are all of American descent. We are not an authentic Mexican restaurant and do not intend to be viewed as such. Speedy's was established in 1968, but has been under the current family ownership since 2004. We are undergoing a major renovation to bring a fresh updated look to the restaurant. All the current owners were fans of the food for many years before becoming owners. We all still love the food and the idea that is "Speedy's".

HERE IS WHAT WE NEED:

We need an updated logo that will reflect the fresh new look and feel of the restaurant. The logo will be used on signage, product packaging, clothing, menus, advertising, website, etc.

OUR TARGET AUDIENCE IS:

Speedy's is a mid-priced family restaurant. We have a very loyal and large customer base of all ages and races. In addition to our locals, we have customers that drive from as far as 60 miles away to get their "Speedy's fix". We have a great lunch crowd with a mix of white and blue collar workers. Up to 65% of our business is carry-out and/or drive-thru orders. Our main target audience is families in lower to middle income levels with at least two children. We want our customers to feel welcome and feel that they have received a quality meal for for a fair price.

WE LIKE THESE DESIGNS:

There are several family members involved in the decision making process and several different opinions. The current logo is a caricature of a mexican man that some feel is outdated and discriminatory, but some feel has a history with the restaurant and should be incorporated in some way. The logo is attached.

If there is a way to give the current logo a more updated look and feel, that would be great.

There is a logo that I love at: http://www.brandsoftheworld.com/search/8...

I love the unique look and font.

The colors that will be used in the restaurant are berry or wine and black.

Would love to have a unique font!

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Use your imagination.

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