LET ME TELL YOU ABOUT US:
Familia Investments is a financial services brand focused on the Hispanic consumer, offering individual investments (such as mutual funds) for retirement, education and financial security. We also offer other household financial services.
HERE IS WHAT WE NEED:
Our logo should be fresh and vibrant, but still communicate a solid and secure image (think bank, etc). We would like to inject colorful spirit and possibly the image of family into the logo.
OUR TARGET AUDIENCE IS:
The logo should be relevant to a consumer brand focused on the Hispanic market. Many of our clients are Spanish speaking.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
We are open to any great ideas, but here are a few suggestions and guidelines:
A) Colors: Bold, fresh colors/themes seem most appropriate to create a vibrant image. The design must also look good in black and white.
B) Icon/Symbol/Design: We would like some type of unique icon, symbol or design element incorporated in the logo for identity and branding.
C) Layouts: Depending on the design, we may require multiple layouts/versions of the logo so that it can be adapted to multiple uses and placement including on signage, brochures, web, etc. For example, the characteristics of a design may dictate that we need a horizontal version, a vertical version, and a version with the just the icon (or design element) isolated.
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