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Business Info

Business Name

NetBlazr

What do you do?

NetBlazr is building a co-operative network that radically reduces the cost to deliver internet service to small businesses. Those savings will be passed onto our users via ultra-low rates (even FREE for some users.) Customers join our network by purchasing a wireless node ($300 initially, laptop sized), powering it up near a window, and then entrusting management to NetBlazr. We ensure that you receive a steady stream of high-speed internet service just like from a cable modem or DSL, only faster and cheaper.

How do we do it? We start by leveraging low-cost, high capacity (100+ Mbps) fiber connections found in select downtown office buildings. We then make this big pipe available for several blocks in each direction by using inexpensive, secure, Wi-Fi technology adapted for commercial purposes. We can offer service for free because our users build the co-operative network by purchasing and installing their nodes. The cost of the fiber connection is covered by those users who subscribe to premium services (similar to Flickr, Pandora, Skype, etc.). NetBlazr keeps costs down by being a user supported community with limited overhead and staff our commitment to FREE and FAST will drive all our business decisions.

What is the exact name you would like in your logo?

NetBlazr (tagline: free your broadband)

Target Audience

What is your industry?

Internet Service Providers (ISP), broadband, telecommunications, wireless,

Describe the target audience for your logo

We market broadband internet service to IT Managers at Small and Medium Businesses (5-200 employees) within our coverage footprint (initially downtown Boston, but expanding to top 25 cities over the next 5 years).

Our customers will use NetBlazr as back-up service and/or additional bandwidth to their expensive service from Verizon, ATT, or Comcast (we augment existing service, not replace it.)

Well reach many of our SMB customers through independent IT Service providers (most small businesses outsource their IT operations to these firms.)

Our target segment is professional men (mostly) in their 30s (+/-). They are technically savvy, and early adopters. Because our broadband is delivered wirelessly, users need to have access to a window to be able to see our network - it is "line of sight" radio. If you cant see another users window, you wont be able to join the co-op.

What are the top 3 things you would like to communicate through your logo?

The following are some key themes for our brand of internet service:
1. fast/blazing
2. community/co-op/your-net
3. low-cost/frugality/free
4. freedom/choice/open

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

No requirements beside the need to support viral/word-of-mouth marketing and potential use of an icon separately. Wed like the logo, icon, and tagline to be modular so that we could use the logo with or without the tagline. Obviously, the same goes for the icon.

That said, the ability to use readily available colors and fonts is a plus so anyone could replicate/approximate the logo using standard office application software (Word, PowerPoint, etc.). We recognize this can be quite limiting from a creative perspective, so its not a requirement. Were underscoring that were a start-up and wont be obsessed about adhering to any corporate identity policy.

NetBlazr
free your broadband

What colors do you want to see in your logo?

We like the use of green in the design, as we feel is fresh and organic which is how our network will grow from one user to another (also connotes a grassroots, community feel.)

Likewise we think there is an opportunity to leverage the word blazer in our name that accentuates speed or flame, possibly with the use of orange or red as a secondary color.

Were open to the best designs and colors, but wanted to share some of our non-creative thoughts. Please do not limit yourself other than by avoiding the look and feel of our competitors below.

What colors do you NOT want to see in your logo?

Humbly, we aspire to be the anti-incumbent, so wed want to avoid anything looking like the logos for Verizon, ATT, Comcast, Time Warner, Cablevision, Quest, etc. That means no blue, black or red big corporate looking designs.

Where will your logo be used (print, website, etc.)?

We need a multi-purpose logo: for our website, business cards, sales brochures, channel support materials, online marketing campaigns, and stickers for product packaging.

As part of the logo design wed like an icon that can be used in other marketing capacities. For example: to join our co-op, our customers will need to place a small radio (4 x 9) in their window; wed like to place a sticker on that mini billboard which could be seen from a distance. Think of this as a blaze that you see while hiking a trail. From a distance the blaze would simply be a colored mark (using one of our colors, of course).

Another example: our website will have a GoogleEarth mash-up that shows where all our users are located; wed like to identify those users with an icon in the mash-up.

Do you have other info or links you want to share?

As a freemium service provider, well have very little marketing budget to promote our company. We intend to rely heavily on channel sales to small-medium businesses and word-of-mouth marketing. It is critical that our logo/image supports this strategy. To support our WOM marketing strategy, our name and tagline combination somewhat explain what we are to our target audiences.

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