LET ME TELL YOU ABOUT US:
The name of our company is Renovation Strategies. Our clients are owners of large (150+ units), aging apartment communities in need of renovation. We provide them with a strategic renovation plan that will increase revenue and optimize the value of the apartment community. We use ingenuity, while focusing on increasing the communitys emotional appeal rather than just on the nuts and bolts. We do this by determining what amenities, interior finishes, features and design elements will make the apartment community most desirable to targeted renters (with the goal of commanding higher rents). We conduct a detailed analysis to prioritize how the renovation dollars should be spent and then initiate several extensive processes to drive down the cost of the renovation.
Its important to know that we ARE NOT a construction company. We provide a service that determines the most profitable strategic plan, ensures the cost is as low as possible and then we oversee the entire process.
HERE IS WHAT WE NEED:
A logo for business cards, website and printed marketing materials. Logo must be professional with a slightly progressive and/or hip design. The logo needs to portray that we are financially savvy, yet creative.
OUR TARGET AUDIENCE IS:
Typically males between the ages of 35-60. High level executives or owners of 150+ unit apartment communities. Institutional type investors and bankers. Total cost of typical renovations range from $5 million to $10 million.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Logo must include the name Renovation Strategies
WE DO NOT WANT: Any cartoons (like hammers, guys in overalls, etc). Although well be open to your creative ideas, we prefer to stay away from bright red, yellow and green colors.
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