LET ME TELL YOU ABOUT US:
Companies like AT&T hire Elgia when they want to make sure their employees and customers get great remote technical support on applications like WebEx and custom in-house software. More than just answering the phone, we provide support along the entire customer experience spectrum with services like 24x7x365 support, software training, on-line user communities, help desks, webinars, instructional design, and more. What makes us unique is that we take on the personality and BRAND of our clients. When we're helping AT&T, we sound just like them. The same is true when we support other brands. End users can't tell us from the real thing. We're chameleon-like in our ability to quickly adapt to the different styles, rules of engagement, and language of each of our clients.
From a recent pitch letter:
In a nutshell, we manage your employees experiences around the adoption of new technology. We like to be involved from the very beginning. You can use us to help arrive at that just right blend of communications, support, training, and community with services like:
Learning management systems
Tier I/Tier II support
On-line user communities
Learning gadgets and widgets
Roll-up and drill-down reporting
Meetings and events
Office hours with experts
Subject Matter Experts
Elgia makes sure that all of the components of an employee experience support program are managed centrally and branded properly so that the client gets the outcomes they want most: adoption and successful realization of results.
Elgia is an 8 year-old, Atlanta-based, privately-held, minority-owned firm. The average age of employees is 29-32 with a little grey at the temples at the management level.
HERE IS WHAT WE NEED:
As we grow, it's time for our brand to grow as well. We'd like to explore the chameleon as a storytelling and branding device. Please prepare a logo incorporate the chameleon in some way. We'll need the solution to work in color (of course), changing color if you're muy fantastico at Flash, black and white, and greyscale. for web (primary application), print, and broadcast. The logo must contain the current company name "Elgia, Inc." with a capital E and a capital I. Photography or illustration decisions are up to you.
We're concerned about characterizing the chameleon the right way. We're shooting for a connection with the chameleon as a positive characteristic of how we service customers (adapt to their style, brand, and 'business reality'). We do not want to be seen as inauthentic (fake) or have people feel that we'll do anything (low quality) for anyone (no scruples).
We see ourselves as a sophisticated, street-savvy, patient, and friendly bunch. We really get technology but we don't wear that on our sleeves. We're good at helping non-techies feel comfortable with tough products.
Please don't go down the cartoon path. We know for certain that our clients (process lovers in large corporations) don't connect with that. We're thinking sophisticatedly subtle when it comes to the chameleon and integrated with our name in some way. Minimalist styles and photographic are OK. Just remember that our logo needs to be reproduceable and understandable (cognitively and visually) at very small (think social media) and very large (think office signs and trade show banners) sizes.
The chameleon isn't a real charmer. In fact, some species can be pretty ugly. Their eyes are capable of independent focus and that can weird some people out. What makes the chameleon story work is when they blend. If we show something 'blended in,' it just disappears into whatever background they are in and you can't see the chameleon. Hmmm. That's tough. Oh, wait. That's why we're hiring you ;-)
OUR TARGET AUDIENCE IS:
We sell to 'process lovers' in large corporations. Men and women in their 30s to 50s. Mostly US-educated, but a growing number of other educational and thinking backgrounds. We're stepping in through the minority door and many of the folks in those departments represent minorities also.
As we evolve our brand and our company, we also expect to be doing more consultative work. So, we need to fit into the director's and vice-president's realm of 'cool and original, yet conservative and capable.'
WE LIKE THESE DESIGNS:
DK Publishers style of photography
New Yorker minimalist illustration style
Pointillism on front page of Wall Street Journal
Hand drawn classic fonts
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
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