• Award$200
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  • Creatives14

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Business Info

Business Name

Scott Creations LLC

What is the exact name you would like in your logo?

Lookie Bag

Target Audience

What is your industry?

Consumer Electronics Accessory

Describe the target audience for your logo

Professional business person that uses cutting edge consumer electronic devices like smartphones, e-readers and ipad in their professional and personal lives.
Skew 60% Male/40% Female <$100K HHI, College Educated.
The Lookie Bag collection will have a style of case/bag for every user from a briefcase to a backpack. Gear more towards appealing to the business professional rather than the fashionista.

What are the top 3 things you would like to communicate through your logo?

Lookie Bags will help you interact with your electronic device better.
There is a style of Lookie Bag made for your exact needs.
You can use the Lookie Bag to express your unique personality.

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

I don't want a cartoony logo. Needs to be a classic style that will not look dated in 4-5 years.

Visual Elements to Consider (not all together:):
- Interlocking, o's in Lookie
- A window with pulled back curtains may communicate the "Lookie" function of the bag.
- Handles or a bag shape in the logo may work as well.
- Eye shape (but not cartoony or too literal)
Need to have a portion of the logo be strong enough to be used as a stand alone symbol - will be used for embossing on the leather bags.

What colors do you want to see in your logo?

Blues and Teals are preferred - only because they are likable business colors. Although, as mentioned before, a portion will be need for embossing so it need to work without color (you know what I mean).

What colors do you NOT want to see in your logo?

Not feminine or extremely trendy colors that will be dated in a couple years.

Where will your logo be used (print, website, etc.)?

Print collateral, hangtags, embossed, trade show exhibits, website.

Do you have other info or links you want to share?

Think of Classic clothing lines, rather than the boutique clothing.

Materials

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