LET ME TELL YOU ABOUT US:
We are an online retail company that competes in the indoor air treatment products marketplace. To consumers seeking an air treatment product, Sylvane is the brand of online air treatment retailer that educates consumers to ensure product selection meets exact expectation. We would like to see a logo that incorporates the company name with an icon or imagery that represents air treatment and/or knowledge.
HERE IS WHAT WE NEED:
We need a distinctive clean logo that reflects our brand. This logo must be easily adaptable to all communication and can apply to all our marketing collateral including website, electronic communications, letterheads, business cards, signage, banners and other print materials. It has to work in various sizes, including very small web compatible sizes, black and white and color.
The logo also needs to work in perfect concert with our tagline: Better air begins with knowledge the logo should be able to appear with the tagline and without.To understand more about our company and what we do online, please visit our website: www.sylvane.com
OUR TARGET AUDIENCE IS:
Our target audience is consumers seeking an air treatment product. These consumers are predominantly adult males, married with children and usually in higher income brackets. These consumers are concerned about the health of their family/children and are looking for more information about indoor health and products that solve indoor air problems or improve the quality of the air in their homes. Consumers are usually seeking products that solve specific in-home health problems like, allergies, asthma, mold, multiple chemical sensitivities, or address indoor comfort, like room cooling and heating.
We also cater to businesses, including hospitals, schools, government agencies and companies involved in the water damage restoration industry.
Our customers feel that we provide an easy to use web store with quality products and additional value like fast free shipping, money back guarantees, 30-day returns and excellent customer service. Our brand differentiates from the competition by providing the most comprehensive information on products/symptoms and the easiest way to match the right products to the customers need. We support our very informative website with a strong, knowledge sales staff that provides tailored consultations to consumers that address and solve their specific problems 24/7.
WE LIKE THESE DESIGNS:
As we are an air treatment company, we would like to see designs that somehow suggest movement of air to tie back into our brand. We also like clean, professional looking designs that evoke healthy and clean living. We like the font used in our current logo (Futura) but we are open to seeing other fonts in the design. Our current logo includes Orange (Pantone 166) and Gray (Pantone Gray) but we would like to see the addition of other colors to the palette, specifically blue and green. Designers are not limited to this color palette and originality is certainly welcomed.
WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:
The company name should be completely spelled out with no abbreviations. We are open to either an upper or lower case treatment of the S in Sylvane.
The design must include the current Orange (Pantone 166), as we would like to retain some of the brand equity we have built in our current logo.
The design must show the logo with the tagline.
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