What do you do?
Early-Stage Investing in Media and Information Companies. Our objective is to help the highest potential entrepreneurs bring their dreams to life.
What is the exact name you would like in your logo?
What is your industry?
Early-Stage investing. Similar to venture capital
Describe the target audience for your logo
Media and information services entrepreneurs. High-net worth professionals and individuals who would be potential investors. Also, prospective partner firms and press inquiries.
What are the top 3 things you would like to communicate through your logo?
1. I'm thinking a distinctive logo "Rockway" - with a "mark" that has a upward rocky path...not too zen...but with personality.
2. Business is a rocky path, uneven, but hopefully heading forward and upward
3. Love the strength and nature of rocks, especially when they feel contemporary
Style and Concept
What logo styles do you like (text only, image only, text and image, etc.)?
Text and Image --- the logo should convey that we provide steady guidance for innovative early-stage investments. It should be polished and inspire trust. You can also include a tagline if you'd like to be creative and make one up.
What colors do you want to see in your logo?
Prefer comforting, steady, natural colors.
What colors do you NOT want to see in your logo?
Should be gender neutral. Prefer NOT to use bright light colors, no pinks or pastels.
Where will your logo be used (print, website, etc.)?
Website, emails, business cards, marketing materials, etc.
Do you have other info or links you want to share?
I really like the logo on http://www.tugboatventures.com/ and how they uses the block font and color scheme throughout their website.
I will be trademarking the logo and brand name as soon as a winner is chosen so I need information on the font/type used and exact color scheme. My web designer will be using the logo as the basis for our graphical design work, so this information is necessary for him to be able to match the logo perfectly.
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