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LET ME TELL YOU ABOUT US:

TenStep a small consulting and training company, specialized in Project Management. Our company is a part of the TenStep network of consulting companies, and we are acting as the local Romanian Branch of it. You can find more details about TenStep business on www.TenStep.com or (Romanian language) www.TenStep.ro.

Most of our current business is currently done through direct, face-to-face interaction with our customers: instructor-led classes and consulting services. In-class training is expensive and also constraints our customers to a fixed, imposed schedule.

We want to move part of our training business online, by providing top class e-learning services to individuals and companies that need Management expertise. The website is called www.TrainingClickr.com and we dont want it to offer only Project Management e-classes, but a broader range of various Business Management disciplines and knowledge areas. We also want to attract partners that will provide content for these disciplines that are not part of our current portfolio.

TrainingClickr is meant to be a one-stop shop for e-classes in business management field. In the initial stage we plan to address only the local Romanian market, but we want to go internationally next year, through the TenStep Network.

HERE IS WHAT WE NEED:

We want a logo design that will help us to advertise TrainingClickr as the most effective and interactive e-learning portal in Business Management.

Whereas the training part of the name is obvious, we have chosen the word Clickr to carry on a double meaning, accordingly to our vision for this portal:

1. The first and most direct meaning is that our training classes will be delivered through the means of Internet (through mouse clicks), which means is an e-learning product

2. Second, and a bit more sophisticated, meaning is that we provide training that clicks, in the sense explained in the Webster thesaurus: To click (webster.com): (a) to form a close personal relationship see COMMUNE and (b) to turn out as planned or desired see SUCCEED 1

A few keywords and key phrases that describe the way we want our customers to perceive our e-learning portal: practical (no theory), effective and efficient, easy to learn, easy to use, customizable to personal needs (learn at you own pace), interactive and attractive, interesting topics.

Well use the same logo for localized websites (www.TrainingClickr.ro and www.TrainingClickr.com , maybe other national sites in the future), so the symbol should be somehow universal.

OUR TARGET AUDIENCE IS:

Most of our customers will be professionals in various areas of business, who are interested in becoming managers, or willing to enhance their management skills. The age range is 20-50, with a special concentration on 25-40. We target both individuals and companies.

WE LIKE THESE DESIGNS:

We dont have yet an idea about the website design. First we need a good logo and then well open another project for creating the website design. However, we believe that well use various nuances of blue for the website, with a bit of green.

A bit of vivid colors in the logo would be something that we believe well help us to draw attention of the target audience.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

The name of the website (TrainingClickr) can be used in logo design, although we prefer to have a simple graphical logo, without the website name in it. However, we will not reject a creative logo that will cleverly use the name, with the meanings we explained in previous sections.

We dont want to use any element form the TenStep logo, since this is a project on its own, which require a distinct visual identity.

We definitely dont want to use common symbols for e-learning websites: mouse, books, graduation hats, computers, etc. Rather than that, we are anxious to receive creative ideas which can differentiate our product from other existing e-learning providers.

We are happy to provide more explanations about what we are looking for, so please dont hesitate to ask us!

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