• Award$200
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  • Creatives22

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Creative Brief

Who are you?

We specialize in creating utility and information iPhone/iPad applications for our business partners which make it easy for them to communicate with a young and urban audience. Our applications allow end users to view, share and contribute (to) content provided by our business partners in an easy and intuitive way. Thanks to our young and dynamic team we can offer hazel free iPhone OS application development all the way from planing to support for the end users.

What do you need?

We are looking for a 2-3 colors logo which represents our business well. We want no 3D-shadow-fancy-Web-2.0 stuff (slight contrast nuances are ok as long as the logo also works without them, see eg. PaperNow logo in files), think web 3.0 and more timeless, yet not old-school traditional. Our logo should be fresh and dynamic but also communicate professionalism, which is a key value for us in all we do. In brief, make sure that these three keywords are communicated well:

- fresh
- dynamic
- professional

Who Is Your Audience?

Our customers are mostly small to mid-sized business looking for a way to make their product/project mobile and allow end users to view and share information/content on the go. The logo you design will be used on our business cards and website as well as in certain iPhone applications.

Requirements

We Like These Examples

I like the fresh green you can find in some of the logos attached, yet this is no must, feel free to propose other colors as well. Please refer to the attached files for examples of logos we love.

We Absolutely Must Have

The name of the company is "iApe", yet we do not want any monkeys in our logo (unless you have a spark of genius which you absolutely want to show us).

The logo should work on all different kinds of backgrounds, specifically I need the following versions:

- multi color on white/bright BG (standard)
- single color on white/bright BG
- single color on black/dark BG

Also, our tagline, "fresh dynamic iPhone development", should not be included in the logo, but should be easy to add (maybe you can even create a version with the tagline?).

Materials

Contract
Files

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