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LET ME TELL YOU ABOUT US:

We are a consulting company focused on social media marketing strategy from the perspective of company operations NOT just marketing. Dave Evans, our principal, works with a business clients Chief Operations Officer and team to help them quickly come to grips with the impact of their operations on the customer experience, creating within their organization the necessary instant change that positions their brand, product, or service for success on the Social Web. Please get more background by Googling Dave Evans Social Media. Our blog provides the more insight: http://www.readthis.com/

Our current web site has an old logo that was designed for us 14 years ago and does not need to be replicated--this is just explanatory: http://www.digital-voodoo.com. We DO like that it is clean clear simple and has visual punch with its use of primary colors. We DO NOT like that people say it looks dated or too cartoonish for appealing to a Chief Operating Officer.

HERE IS WHAT WE NEED:

A professional and modern logo, to match our business operations and marketing knowledge and expertise we want to appeal to the COO. We want to use it for web, print promotion, and as a marker for all information products, i.e. training materials, etc. We would like you to recommend a complimenting color palette to work with, not against the logo.

Characteristics we would like to convey: quantitative business focus, practicality, professionalism, C-level (COO), operations marketing.

SYMBOLISM: Quantitative practicality; Operations tying into the purchase decisions of customers; the practical how it works feel of the diagram represented by http://www.digital-voodoo.com/images/Pro...

We want to convey that we are not the typical social media expert/blogging specialist but someone who will help a client organization re-focus the operations of your company from the perspective of what customers are experiencing and thus talking about on the social web. This is the domain of the COO, *not* the CMO.

OUR TARGET AUDIENCE IS:

The primary audience is COOs in organizations of any size who recognize that their main customer experience is what will be reflected in the Social Web and that it is driven by the Operations side of their business, not their marketing department.

A secondary audience is a marketing professionals and agencieis that are seeking to build their expertise in the world of the social web.

WE LIKE THESE DESIGNS:

We don't want to hem you in... so In general...

Overall: modern, memorable, visual punch, innovative, colorful, symbolic, clever; attractive to organizations and leaders that are quantitatively focused on their operations as the key to their customer relationships.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

NO VOODOO imagery!!! Absolutely no dolls, pins, flames, chickens, etc.

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